Sideline work
CreatTime Startup
CreaTime was created during the execution of a 10-week internship program of UCN named “Next Step, track 4”. During this period, CreaTime developed itself from simply being an ambiguous startup idea to being an actual company prototype with a business model, visual identity, product prototypes, a social media profile and a web page. The purpose of this project is to solve specific problems that CreaTime finds itself with, in order to commence its run on the market, as well as laying the foundations of a strategy that addresses its specific conditions and necessities.
Value Proposition
An important step during the creation of this project was to make a Value Proposition Analysis where we were able to determine what pains we can relieve and what benefits we can create through the services/products that we offer.
Personas
With the desktop, qualitative and quantitative data obtained, a complete profile of our consumers was created, with the intentio to pinpoint their needs and expectations regarding our product, understanding the complexity of their every-day life, empathizing with their emotions and pains, and defining what they value from a company.
“By combining elements from each type of segmentation with valuable survey data and analytics, you can hit that sweet spot to uncover the insights that really matter” (Global Web Index).
Empathy Map
Along with the creation of the personas, an empathy map was made based on each profile.
“Doing so allows us to devise a stronger business model, because a customer profile guides the design of better Value Propositions, more convenient ways to reach customers, and more appropriate Customer Relationships. Ultimately it allows you to better understand what a customer is truly willing to pay for” (Osterwalder, A, 2010)
Customer Journey
A Customer Journey allowed us to understand the customer experience that our clientele might experience while making a purchase of our product. Furthermore, this analysis helped us to map how our customers navigate through the sales funnel, providing us with a perspective entirely focused on the customer experience.
Sweet Spot Analysis
The sweet spot analysis will allow us to build the bridge to reach out our target audience, based on what we as a company can do best, it is here, where we will define what our expertise is as a company in contrast with what our close competitors can do best, and in line with what our customers need.
“It is in the subjects or ideas that you and the people you’re trying to reach over can bond over”
Forbes
Tone of Voice
After all the research and analysis a tone of voice was defined to be applied in all our channels and touchpoints where there is communication within our customers or potential customers, having a defined tone of voice before launching our brand into the market gave the brand a personality which will be expressing our intended message using the right speech. This step has a high importance because it carries with it, the potential to stimulate the feeling of trust, therefore subscribing to the service and build loyalty.
Golden Circle Analysis
The golden circle analysis was made in order to clarify the reason why our company is existing as such, this clarification serves as the factor that makes our company stand out among the competitors by putting in contrast what makes it different, this analysis goes in hand with our Value Proposition as it explores its core matrix, giving it an influential relevance. Defining the “Why” within the Golden Circle analysis is what gives CreaTime the footprint of being a company that goes beyond the intention of simply doing business and earning a profit. The intention here is to define with passion what moves us as a company.
Competitor analysis
To complete our research and analysis part of the project, it was imperative doing a competitor analysis to have a general overview of the field where we are going to be immersing us in, to compete for the customers’ preference. To perform this analysis, we divided the competitors into two groups by Danish competitors and international competitors. For each group, five competitors were selected to be analyzed, to determine their weaknesses and their strengths as well as to pinpoint important aspects that outstand among the group.
Advertising campaign
Video created for social media platforms, to be posted in the form of paid ads.
Social Media
Social Media Identity created for the startup CreaTime